2013年货运代理考试《货代英语》辅导讲义第十八章
Unit 18 Business correspondence,Telex and Fax
一）基本要求
了解：Telex
熟悉：Principles of Writing Business Letters
掌握：Formats and Elements of Business Letters, Fax
二）考试内容
1. Principles of Writing Business Letters
Generally speaking, the principles are as follows: appropriate layout, logically connected ideas, correct grammar, spelling and punctuation marks, suitable style and tone, and tactfully organized information. (合理布局、逻辑思维、正确语法拼写标点符号、适宜格式和语气、准确信息)
Specifically speaking, the essential qualities can be summed up in 7 C’s: clear, concise, courteous, considerate, complete, concrete and correct.（清晰、简洁、礼貌、周到、完整、具体和正确原则）
2. Formats and Elements of Business Letters
2.1 Formats
Nowadays, two basic formats or styles of business letters are often used: block style and modified block style. （改良齐头式）
Block style means that every line of the letter begins at the left margin.
Modified block style means that such letters use the basic block format. However, the following parts begin at the horizontal center of the page: the letterhead, the date, the complimentary close, the signature, the typed name and the official title. In this way, the letter will have a more balanced look.
Sender’s name and address/return address
Date line 日期行
The inside address
Salutation 称呼
Subject line 标题
Body of the letter正文
Complimentary close 结束敬语
Signature, typed name, and official title
Reference information
3. Telex
4. Fax
Fax, the abbreviation of facsimile, is one of the widely used means of communication in the modern business circle, because it quickly, sometimes automatically, transmits and receives written messages as well as maps, patterns, diagrams and photographs.
It takes only a few seconds to transmit a message. What is sent at one end is received simultaneously at the other end. It uses the telephone line for sending and receiving messages, and the telephone number is also the fax number.
As a means of communication, fax is taking the place of telephone and telex in many business contacts today and will keep its popularity in the years to come.
Principles of Writing Faxes
(1)The common practices of writing business letters also apply to fax writing, but the salutation and complimentary close are normally omitted. In this case, the subject line is often necessary.
(2)Each page of a fax should be clearly numbered to make sure that the recipient receives the full message.
(3)A full signature is necessary if the faxes are sent through a fax machine. Initials are not acceptable.
(4)Concise fax messages are desirable taking the cost into account.
(5)Plain language should be used, simplified words and combinations are not acceptable.
(6)The address of the company of the recipient are not always written out in full. This means you may only type the name of the company without writing the address of the company in faxes.